Infographics Pilot

Infographics Pilot

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  • Developed in:
  • Design and Development: Sommer Wiegert
  • Custom graphics: Sommer Wiegert
  • Custom graphics: Adobe Photoshop
  • Stock Graphics: Licensed from and Articulate Storyline 360 Library

About This Project

The one thing clinical learners don't have is time. 

There are patient calls to answer, family to talk to, medications to give, special lunch requirements to order, documentation to update, hands to hold, tears to dry, physicians to call, and life-saving patient care to give. When lunch and bathroom breaks are luxuries, learning doesn't even rank. 

One of my favorite projects was piloting infographics as a delivery method. The goal was to use this style primarily for quick, mostly communication level education. Often the training needed in the hospital is on a small but high risk policy change, common knowledge but required by a regulatory body, or a high-cost/high-risk patient safety re-training following an adverse event. All it needs is a one page visual story that conveys information in a compact delivery package but does so in a way that unlocks that same emotional reaction that click-bait marketing creates when visual education goes viral on social media. 

The pilot was an immediate success. Staff loved them. They no longer felt "put out" by having to leave their patients to take a module they couldn't really focus on. Because they are also very mobile friendly, staff could read through on their phones while waiting for a pharmacist to call back or for the afternoon med delivery. They approached them with interest rather than resentment. 

While we initially implemented a level 1 Kirkpatrick survey to capture learner reactions and their self-assessed confidence level in understanding and applying the education, it was largely unnecessary. Not only did we score 5s from nearly every learner, requests started rolling in from departments all over the hospital for this style because it felt right-sized for the right reasons and the right audience. Months later when we surveyed managers and clinical educators, they reported that in department meetings, staff were more interested in the modules they did have to take knowing that if it could have been done in a one page infographic, it would have been. 

Best of all, if they were funny or surprising or well told stories, they became viral hallway conversations: "Have you seen the tube station infographic? Hilarious! Go read!"